This is a big deal. Carlsberg is by far the most popular beer in Malawi (excluding village-brewed hooch). It's former tagline was “Carlsberg: Probably... The best beer in the world.”
Pretty awesome, eh? Even better, Peace Corps volunteers made t-shirts that said: “Peace Corps: Probably...The best volunteers in the world.” If you think that's arrogant, you might have some Carlsberg Green to more fully appreciate the humor. It's as if to say: “Yes, people love Carlsberg, and it does have its charms and even largely does what its intended to do, but let's not get carried away!” We applied that thinking to ourselves and the organization to which we were giving two years.
Their new tagline:
“THAT DESERVES A CARLSBERG.”
And, yes, I would personally enjoy wearing a shirt that says
“THAT DESERVES A PEACE CORPS.”
Pretty awesome, eh? Even better, Peace Corps volunteers made t-shirts that said: “Peace Corps: Probably...The best volunteers in the world.” If you think that's arrogant, you might have some Carlsberg Green to more fully appreciate the humor. It's as if to say: “Yes, people love Carlsberg, and it does have its charms and even largely does what its intended to do, but let's not get carried away!” We applied that thinking to ourselves and the organization to which we were giving two years.
Their new tagline:
“THAT DESERVES A CARLSBERG.”
And, yes, I would personally enjoy wearing a shirt that says
“THAT DESERVES A PEACE CORPS.”
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